The humble text message: Perfectly designed for mobile marketing

[Mike Laws] Mobile technology continues to find great acceptance in South Africa with the country now an impressive number six in the world when it comes to adoption of the mobile web...

Five tips to making engaging corporate video

[Kelly McGillivray] Often the idea of making a corporate video conjures up visions of an enormous budget, hours of pre-production, ever-shifting shooting schedules and numerous changes in the edit suite...

[TrendTalk] Mirror, mirror on the wall

[Louise Burgers] One of the best things about living in this fast-changing new digital-enabled time of ours is the incredible new products being invented. One of my favourites is an intelligent mirror that can diagnose what's wrong with you...

[Relentlessly Relevant] 4. The sexiest phrase in innovation, and how you can use it

[Douglas Kruger] If ever there were a contest to find the sexiest phrase in the lingo of innovation, I would propose the term 'adjacent possible' for the crown...

From reach to resolution: A social customer service story

[Andrew Felbert] Over the past couple years, social customer service globally has gone from being the focus of a small number of highly innovative companies to a widely accepted requirement of doing business...

Goodbye, brand!

[Rolf Akermann] We all know that marketing works. We work hard at launching a product (brand extensions) to induce trial and then to convert the consumer to become loyal...

Making Table Mountain a cover model

[Leigh Andrews] Cape Town-based design agency INFESTATION recently did a photoshoot to capture the front cover image for the Cape Town Visitors' Guide 2016...

Following the crowd

[Wayne Powell] Any entrepreneur worth their salt will tell you that the key to business success lies in differentiation. "Buck the trend!"; "Break the mould!"; "Pave your own way and definitely don't follow the crowd!"...

How Canderel's Sugar Cube Man broke free of obvious ad strategy

[Leigh Andrews] New sweetener variant, same old campaign strategies? Not at all. Here's how G&G Digital recently caused a stir for the launch of Canderel Crunch and sweetened the deal with social with unexpected PR...

2019: A tipping point for media

[Danette Breitenbach] While South Africa's total entertainment and media advertising revenue is expected to grow to R51.1 billion in 2019, from R39.7 billion in 2014 - an increase of 5.6%, the advertising share of this mix will drop to 30% from 35% (2014) over the next four years...

Thrilling Maze Runner: The Scorch Trials

[Daniel Dercksen] Get ready for the thrill of a lifetime and escape into Maze Runner: The Scorch Trials, the next chapter of the epic Maze Runner saga.

The opportunities and challenges with the 'consumerisation of things'

[Farren Roper] With the proliferation of the internet, a lot has been written about the information economy...

Living the high life

[Nicci Botha] Any financial advisor worth their salt will tell you that property is the go-to product if you're looking for a safe long-term investment, especially given the volatility of the stock market and world economies...

A feast for theatre lovers at the Cape Town Fringe Festival

[Daniel Dercksen] Theatre lovers are in for a super treat with the exciting Cape Town Fringe Festival from September 24 to October 4...

[In conversation with] Brett van Aswegen

[Dries Badenhorst] In his twenties, Brett was in a junior position at the Edcon Group when he told his peers that he was going to be a director of a listed company by the age of 35. Although they scoffed at this declaration, he was not deterred, and achieved his goal at 31...

Spruced up KB ups the stakes

[Henrie Geyser] The bakkie war in this country is set to become even more intense following Isuzu's introduction of a number of enhancements, new features as well as the addition of three new models to expand and strengthen its popular range of KB single- and double-cabs...

[Orchids & Onions] Land Rover scores with World Cup ad

[Brendan Seery] I am undecided about much of the rugby-related advertising around at the moment...