IT & TELECOMMUNICATIONS Tech mad at the EGE expo[Cari Coetzee] Cape Town's first ever Electronics and Gaming expo (EGE) opened its doors at the CTICC on 29 May... | |
MARKETING & MEDIA For the lonely men...[Damon Stapleton] This beautiful description comes from a speech Leo Burnett did many years ago... | |
IT & TELECOMMUNICATIONS Five ways to treat Branch Office IT like your smartphoneGoldy via freedigitalphotos.net | |
MARKETING & MEDIA Customer experience F-Words[Chantel Botha] When customer experience is introduced into a corporate strategy or dusted off, when it has been there all along, as a part of a strategy review, it can be a daunting task... | |
MARKETING & MEDIA The secret behind AMP's impressive digital snowball[Leigh Andrews] Karla Levick, Group Marketing Manager - Associated Media Publishing, highlights the importance of providing relevant content on a regular basis for your readers of both print and digital platforms alike... | |
MARKETING & MEDIA Conscious social media users[Rebone Masemola] We are acclaimed to be grooming a generation of tech-savvy young people who understand the cyberspace, but how come they do not realise that what they share online could potentially damage their reputation or brand?... | |
MARKETING & MEDIA Understanding the dynamics of our emerging market[Mogorosi Mashilo] South Africa is an emerging market and therefore means that we need to understand that it is a constantly evolving market... | |
MARKETING & MEDIA A smart move: taking a B2B publication online and flourishing[Leigh Andrews] When it comes to print publications, many have to fight off the unfortunate view that 'free' often means inferior quality. Mike Joubert, Editor and founding member of TechSmart tells us how he did so, and why TechSmart is now focused online... | |
MARKETING & MEDIA [TrendTalk] Dealing with rapid change[Louise Burgers] Are you fully aware of the momentous change that is predicted in only the next five to 10 years and do you know how your industry will be affected by the top trends?... | |
MARKETING & MEDIA We live in a VUCA world[Beverley Klein] On Thursday, 28 May, the executive chair of Saatchi & Saatchi, Kevin Roberts addressed young creatives and clients on what it takes to be a great creative leader in this day and age... | |
MARKETING & MEDIA Hand over the mic[Travis Bussiahn] It's a strange time for media in general. Spending is shifting like Namibian sand in the wind. TV is cheaper, radio is morphing like food dye in water and the promise of a digital future is waxing lyrical... | |
TOURISM, TRAVEL & HOSPITALITY Spearheading a new Spier experience[Brian Berkman] With 153 keys, The hotel at Spier Wine Estate, Stellenbosch, must be among the larger winelands properties... | |
RETAIL Alcohol and tobacco retailers' power has shifted to the consumers[Brian Tebogo Mashego] Consumers' needs are changing rapidly. This competitive environment forces retailers to deliver customer value in order to ensure survival and sustainable competitiveness... | |
IT & TELECOMMUNICATIONS Business impact of the Internet of Thingsweedezign via 123RF | |
MARKETING & MEDIA One-eyed Jack's fairytale entertainment PR specialist dream comes true[Leigh Andrews] One-eyed Jack's co-owner and founding member, Manuela de Deus tells the simple story of a girl and her cat into a full-service specialist entertainment agency, with sponsorship and marketing at its core... | |
MARKETING & MEDIA Love bytes[Helen McIntee] An online dating profile actually mimics business marketing strategies in order to encourage prospects view your 'goods'... | |
MARKETING & MEDIA How to get the best out of your agency[Chris Brewer] (Other than beating them regularly and keep them hungry)... | |
MARKETING & MEDIA Digital marketing innovation with Google Voice Search[Stephen Sandmann] Google recently got the digital marketer inside me intrigued with their "OK Google" advertising campaign, which the 72andSunny advertising agency produced for Google and rolled out in New York... | |
RETAIL The bigger impact of experience vs. exposure[Lauren Durant] Whether we want it to be or not, the world is a branded place and activation solutions can help distinguish brands in a crowded marketplace... | |
MARKETING & MEDIA [Loeries 2015] Agency expectations with... Ogilvy & Mather Cape Town[Leigh Andrews] In our feature running until Loeries Creative Week in Durban this August, we find out Ogilvy & Mather Cape Town's Managing Director, Luca Gallarelli expects... |