MARKETING & MEDIA Why Periscope is the future for brands[Beverley Klein] In today's fast-paced society, millennials want quick, on-the-go content, and so emerges from the depths Periscope, in all its live-streaming glory... | |
MARKETING & MEDIA Literally standing the test of time[Danette Breitenbach] "You can't be a real country unless you have a beer and an airline. It helps to have some kind of football team, or some nuclear weapons, but at least you need a beer." | |
MARKETING & MEDIA adMingle: Mingling actual influencers with your ads[Leigh Andrews] The problem with so many social media influencers lies in the fact that they are so popular and often therefore paid to endorse products. Luckily, adMingle has found a way for advertisers to garner more trustworthy social media recommendations... | |
HUMAN RESOURCES & MANAGEMENT Criminal record expunging: Saving grace or catastrophic lapse in judgement?[Jenny Reid] Another stark reminder of how seriously our justice system takes qualifications fraud presented itself earlier this month when former police spokesman Vincent Mdunge was sentenced to five years imprisonment... | |
LIFESTYLE & ENTERTAINMENT Poltergeist - an amusing fright fest[Daniel Dercksen] Revivals and remakes feed the box office this year with classics from the 80s, like Poltergeist, The Terminator and Jurassic Park receiving a contemporary makeover. | |
LIFESTYLE & ENTERTAINMENT More art on the big screen[Daniel Dercksen] The invigorating Exhibition On Screen at Cinema Nouveau continues with The Impressionists - and the Man Who Made Them, a new documentary that offers a fresh perspective on the Impressionist painters, through the life and work of the man behind the artists: Paul Durand-Ruel. | |
MARKETING & MEDIA What went into The Lime Envelope brand refresh?[Leigh Andrews] If you thought the hard work was over once you'd done your initial brand website development, think again. The Lime Envelope's agency director Sarah Martin tells us why it's important to refresh your branding every so often... | |
MARKETING & MEDIA Is "marketing" and other terminology creating a silo culture?[Dave Nemeth] The meaning of 'marketing' is technically described as: The action or business of promoting and selling products or services, including market research and advertising... | |
MARKETING & MEDIA Seems everyone agrees ads are not the drinking and smoking culprits[Chris Moerdyk] Last week, Government published its National Liquor Policy in an effort to curb the horrendous alcohol abuse in South Africa. The new regulations make sense, although some are overly complicated... | |
ESG & SUSTAINABILITY Five for a chain reaction[Jessica Tennant] As individuals experience the rewards of helping someone, they improve the communities they live and work in with a huge multiplier effect... | |
MARKETING & MEDIA People: The heart of Demographica's direct communications[Leigh Andrews] Demographica CEO Warren Moss on 'The Demographica Way', the full-time anthropologists they employ and the importance of people in targeting direct communications... | |
MARKETING & MEDIA The customer service obstacle course[Aki Kalliatakis] I don't know if it's the same for you, but have you ever noticed how some companies seem to go out of their way to place obstacles between their customers and great service?... | |
MARKETING & MEDIA Are you ready to handle crisis and complaints in the digital age?burak çakmak via 123RF | |
MARKETING & MEDIA [Behind the Selfie] with... Kyle Hauptfleisch[Leigh Andrews] This week, we find out what's really going on behind the selfie with Kyle Hauptfleisch, Sales Director at Primedia Online... | |
LIFESTYLE & ENTERTAINMENT The Gentle Approach[Ruth Cooper] Have you ever stopped to wonder just how much styling or product goes into your hair on an everyday basis? Most hair products contain synthetic substances and chemicals, all of which can be very damaging to the hair. | |
MARKETING & MEDIA The danger of being too focused[Rolf Akermann] Constantly we are reminded to be, or stay, focused. But is this always right?... | |
MARKETING & MEDIA You're not buying my opinion[Samantha Wright] Influencer marketing is new, it's different and with anything new and unknown, we need to box it in with our programmed thoughts and ideas... | |
TOURISM, TRAVEL & HOSPITALITY Five gadgets to transform the way you travel[Nafisa Akabor] Whether you're a seasoned business traveller or just recently started globetrotting, having the right gadgets can make your trip more manageable - and enjoyable... |