EDUCATION & TRAINING Code word for the future[Alta Greeff] Almost every child comes into contact everyday with some form of the digitised world, whether it is watching their parents swipe their credit card for a purchase in the supermarket or even watching them on their cellphones... | |
MARKETING & MEDIA [NewsMaker] Nandini Parshotam[Louise Burgers] Nandini Parshotam has recently been appointed Editor of MamaMagic Milestones magazine and is also the Communications Manager of Exposure Marketing... | |
MARKETING & MEDIA [Orchids & Onions] Take a road less travelled - to love, and sales[Brendan Seery] I love our country's wide open spaces and its sometimes stark beauty and I love driving, so I suppose any ad that combines both is bound to grab my attention... | |
IT & TELECOMMUNICATIONS A 'mobile-first' ethos: the catalyst for business transformation©Cienpies Design via 123RF | |
MARKETING & MEDIA Exposed: Today's biggest market research sampling practice flaws[Leigh Andrews] Pondering Panda's new CEO Diane Gantz hit the new role running with a talk at the recent annual SAMRA conference, based on her paper titled: Sampling - The Acid Test... | |
MARKETING & MEDIA Choosing the right content marketing channels (Part 2)[Roxana Bouwer] It's imperative that your company has an up-to-date, responsive, purpose-driven website. If it doesn't, stop reading this and get on that immediately. It's the bedrock for your online presence and marketing... | |
MARKETING & MEDIA The B2B buying power shift[Sibongile Lehloo] Online media has created a power shift, a buying power shift, from the hands of the sales team to the hands of the people, the consumers. This new phenomenon must be carefully considered... | |
MARKETING & MEDIA The mobile app strategy basics[Leigh Andrews] Make sure your mobile app strategy is more business-centered than merely tech-only or miss out, says OutSystems director Craig Terblanche... | |
MARKETING & MEDIA Marketing executives think SEO is something you do in the toilet![Gordon Barker] Marketing executives comments on search engine optimisation: "SEO is like something you do in the toilet, we know it's important but spare us the details"... | |
MARKETING & MEDIA Can you feel it?[Danette Breitenbach] I woke up this morning humming a familiar tune. The Jackson 5's "Can you feel it". As I tapped my feet and hummed my way through my morning routine I wondered where I had found this tune - then I remembered... | |
MARKETING & MEDIA How to cover your content marketing bases (Part 1)[Roxana Bouwer] No one has the time or resources for the 'spray and pray' approach. Content that is aimlessly shipped into the world is almost guaranteed to be lost in the clutter and noise of online information... | |
HUMAN RESOURCES & MANAGEMENT How to write a professional business letter[Sophie Baker] Most of our communication nowadays is conducted via email. The speed, convenience and low cost make it the logical choice when compared to traditional forms of communication like letters or even phone calls... | |
FINANCE & INSURANCE Overview of the basics of employer tax[Madelein Taljaard (van der Watt)] By starting a business, you're helping to create jobs, contributing towards skills development, and even inspiring other entrepreneurs... | |
IT & TELECOMMUNICATIONS Betting the farm on untested techddpavumba via www.freedigitalphotos.net | |
TOURISM, TRAVEL & HOSPITALITY A forest lodge with beach access near Cape Town[Brian Berkman] Curmudgeonly. That's what I've become... | |
MARKETING & MEDIA Business of Design Autumn 2015: What you missed[Leigh Andrews] A speaker who took the time to Google each conference attendee's website, an Instagram-friendly plate and the importance of learning to unlearn are some of my Business of Design highlights... | |
MARKETING & MEDIA How to choose an advertising agency[Chris Brewer] Advertising can be one of the biggest items of expenditure on a company's balance sheet, so with such a major investment, it's crucial that your future agency should fully understand your business... | |
MARKETING & MEDIA 10 business lessons for brand success[Andy Reid] When I first brought Vespas to South Africa, turning that admiration into sales proved to be a challenging journey. Only by completely transforming my business strategy, was I able to turn admirers to loyal riders... |