Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
Claudelle Naidoo
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Cinevation broadens focus
Although the company will be maintaining its close ties with CineMARK and the cinema environment, Cinevation is broadening its focus to include additional media products and other services. "By expanding our business to incorporate television, radio, promotions, interactive events and media stunts, we are opening up a whole new business spectrum for Cinevation to leverage clients' messages," said director Karen Bailey.
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