Leading the way fashionably

Audi was recently announced as the headline sponsor of South Africa's first annual autumn/winter fashion week, taking place in Johannesburg 13 - 17 February 2007. The event will run under the title Audi Joburg Fashion Week at Nelson Mandela Square, Sandton. According to Chayne Brand, marketing manager for Audi in South Africa, "the Audi brand philosophy of Vorsprung ('lead the way' in German) dictates a daring and innovative approach in everything we do. Progressive design is synonymous with the Audi brand, thus the link with fashion is a logical and natural one."