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In brief Digital Southern Africa

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    Online advertising sets record in first quarter

    The Interactive Advertising Bureau and PriceWaterhouseCoopers announced last week that first-quarter online advertising revenues were a record breaking $2.3 billion, up 4 percent from the fourth quarter's previous record-setting $2.18 billion. The sector grew six times faster than the advertising industry overall, and it was the fastest growing part of the media economy. Source: www.mediapost.com

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