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In brief Marketing & Media Southern Africa

Lurpak launches light butter spread

Lurpak launches light butter spread

Patleys have expanded their range of Danish Lurpak butter with the launch of new Lurpak Lighter Spreadable, a blend of butter and vegetable oil with 25% less fat than regular butter. This new Lighter Spreadable variant offers health conscious consumers a lower fat alternative. New Lurpak Lighter Spreadable is a completely natural product free of hydrogenated oils, additives, artificial colourants, flavourants or preservatives.

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