Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
Claudelle Naidoo
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Mobile entertainment from Vodacom
Vodacom launched the first mobile tv entertainment service on Vodafone live! 3G cellphones in December and from 16 January, Vodacom customers in SA can watch two new TV channels, Sky NEWS and HBO, as well as the hit TV series '24' in the form of mobisodes - mobile shortened versions of the full episode. The HBO channel is a 'made for mobile' channel and includes full episodes of programs such as 'Six Feet Under' and 'Curb Your Enthusiasm'.
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