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In brief Promotions & Activations South Africa

Blackberry campaign at Vodacom call centre

Local R&B singer Loyiso Bala made a surpise appearance. (image:Brandan Croft)
Local R&B singer Loyiso Bala made a surpise appearance. (image:Brandan Croft)

Creating awareness, excitement and buzz around the BlackBerry branded MINI Cooper February 2010 campaign, Research in Motion, manufactures of the smartphones, treated the Vodacom call centre staff to pizza and a surprise guest appearance by local R&B singer Loyiso Bala on Friday, 12 February 2010. Members of staff are encouraging customers to extend their Vodacom contracts and upgrading to a new smartphone and possibly win the MINI Cooper.

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