MediaBytes reports that Primedia Outdoor has been awarded one of the first approvals for the legal erection of billboards along national roads. The approval was granted for the erection of a 4.5m x 18m billboard on the N1 South after the Hans Strydom off-ramp.
The regional manager for the SA National Roads Agency, Basie Notnagel, says that "the opening of proclaimed national roads within the limits of the regulations represents a major opportunity to outdoor advertisers, and is sure to stimulate the next wave of growth in the industry."
[To subscribe to the MediaBytes e-newsletter, send an email to .]
