Johncom Media Investments, publishers of, inter alia, the Sunday Times, SoccerLife and Sowetan, have signed an exclusive media partnership agreement with Soccerex, one of the world's largest business-to-business football conventions which in the run-up to 2010 will be held annually in Gauteng. The agreement, which covers all events in South Africa in 2007, 2008 and 2009, was made at Soccerex 2006, hosted recently in Dubai.