Health.24.com launched HealthEngage Centres, which offer companies a unique and engaged in-content sponsorship, that interact with users who are looking for specific medical information about a relevant solution, product or service. The results have outperformed traditional advertising.
Since the launch late last year of the sponsorship model, 20 condition centres have been sponsored, for periods ranging from 3 months to a year. The sponsorship model allows brands to leverage tools such as polls and surveys to get feedback directly from their potential customers. It provides advertisers with a number of different solutions such as interactive client displays, weekly condition-specific action points, advertorials, multimedia and branded content.
