In brief Marketing South Africa

Squaring off with free chocolate

Squaring off with free chocolate

Canderel is hosting one of the largest chocolate taste-sampling exercises ever to be conducted in Africa at Nelson Mandela Square in Sandton, Johannesburg, on Saturday 27 May from 10am. Over 22 000 slabs will be given away on a first come, first serve basis. Canderel brand manager Deshendri Reddy says the exercise is designed to make a statement about Canderel chocolate, underpinning the brand's vision of providing line extensions, within the pleasurable foods category, that provide a healthier alternative to indulgence without sacrificing taste.

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