The release of the 2004 ABC figures earlier this week showed that SA Home Owner is the fastest growing magazine in the home interest sector, with a final circulation of 60 583 for 2004, a growth of 18% (9572), the magazine bucks the trend of falling circulations evidenced both in its sector, and in the industry as a whole. The magazine's increased dominance in its sector is further boosted in its increase in frequency, with the 15-year-old magazine now appearing on shelf 10 times each year.