The packaging for Woolworths's new range of speciality tomatoes saves plastic and prevents food waste. On an annual basis, the kraft box base saves 77 tonnes of plastic and a widely recyclable clarified polypropylene lid that will save 128 tonnes of currently not recycled thermoformed PET from going to landfills.
The kraft board container is FSC certified and made from 65% recycled paper. Kraft board is both 'breathable' and absorbent, so it absorbs excess moisture, keeping the tomatoes fresher for longer. This increases the shelf-life of Woolworths' tomatoes by a full day, thus preventing potential food waste.
