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In brief Packaging South Africa

Yummy new look

Yummy new look

Nola has refreshed the packaging of its Yum Yum No Added Sugar Peanut Butter to bolster the image of the brand and emphasise its healthy-conscious properties. The fresh, new packaging has moved from yellow and pink to a more dominant blue and yellow design for a stronger on-shelf presence and a more youthful appeal. The updated Heart and Stroke Foundation logo is more prominent, to allow easy identification of the endorsement with a clear 'no added sugar' stamp. Topped with a blue lid, the peanut butter still has the same delicious taste with no added salt, sugar or preservatives.

Source: ActivRetail

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