Same Verwöhnaroma, new milder taste

Jacobs coffee brand is launching its 'mild' variant in South Africa this month. “Jacobs Krönung Mild was developed to provide the same rich smooth, trademark Verwöhnaroma while gentler on the palate,” says Jacobs' brand manager Stuart Knott. “Jacobs has become South Africa's fastest growing premium, pure soluble coffee brand over the last five years and the launch of Krönung Mild will make our brand accessible to consumers who enjoy a milder coffee without giving up that smooth rich taste.” The new variant is packaged with a distinctive lighter green label in 100g and 200g jars, and will be available from selected retailers from October 2009.