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In brief FMCG South Africa

KWV launches its first RTD

KWV has released jimmijagga, described as a light, easy-drinking fusion wine spritzer with a subtle hint of lemon, melon and plum flavours. It is available in white, rose and red in stylised glass bottles of 275 ml, available in four-packs or as a case of 24 in Gauteng. This is KWV's first venture into RTD products. It will release the product into the Durban and Cape Town markets in early 2012.

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