Digital marketing is no longer a niche component of the marketing mix; it can play a core role of practically every major marketing campaign. AMASA will be exploring effective integration throughout the many digital advertising channels available and how to apply them in a way that supports classic media channels at its monthly meeting on Wednesday, 3 September 2008 at the JSE, 1 Exchange Square, Gwen Lane, Sandown at 4.30pm. Guest speaker will be Gavin Rook, MD and founding partner of Trigger, which won a Loerie Grand Prix this year.
