On behalf of DaimlerChrysler South Africa, O'MAGE played a strategic role as the creative force behind the recent launch of the new Mercedes-Benz E-Class which took place at a gala banquet at the Sandton Convention Centre. The latest MIIB (Men in Black 2) movie was used as a theme for the launch. A 'projected' MC posing as a 'Special Agent' warned of the imminent arrival to Earth of a bold new intelligence, after which the room was plunged into darkness and amidst a spatial ballet act performed on gyroscopic rings, dazzling lasers, a five screen multi-image launch video and a grand explosion of pyrotechnics, the new E-Class Mercedes-Benz was revealed to the audience.
