Absa's recent announcement of its continuation as the main Pendoring sponsor will enable two student scholarship winners to further nurture their work in Afrikaans advertising. Says Venete Klein, executive director of Absa retail banking, "For us as a group, supporting Pendoring's advertising content is important for more than one reason. Without Afrikaans the advertising industry would have been less significant; and that creative spark and humour which characterises it today would have been lost."
