The French ad industry's self-regulatory body, Truth in Advertising, has published recommendations for ads that feature or target children.
Agencies and clients must refrain from depicting children in situations that could disturb under-age viewers or present anti-social or illegal activity in a favourable light. Nor should ads devalue or diminish parental authority or that of other figures, such as teachers. The body also vetoes sales promotions that encourage children to make appointments or participate in events that involve contact with strangers, either online or face-to-face.
