In brief Advertising South Africa

A cooler commercial

Bester Burke have completed a series of commercials for Liqui-Fruit's new Liqui-Cooler range. The commercials consist of a number of individuals who take up the Liqui-Cooler challenge: "How fast can you down a Liqui-Cooler?" The creative premise is 'go from 0 to cooled in however long it takes you to down a Liqui-Cooler'. And the winner? An astonishing 4.23 seconds to down 275mls.

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