Beer marketers in the US have made an intriguing psycho-sexual discovery: men seem more concerned about what they will look like in bed than what they might do there. The recent winners in the US beer wars have been brands such as Anheuser-Busch's Michelob Ultra and SABMiller's Miller Lite that have focused their advertising on the millions of Americans who have adopted low-carbohydrate diets. By contrast, marketing campaigns that have tried to link beers to explicitly sexual imagery - often involving male fantasies such as a ménage a trois - have fallen flat. Source: Enterprise IG AMMO
