In brief Advertising South Africa

Pasta Ad Unbanned

The Advertising Standards Authority (ASA) has reversed their previous ruling against the witty Fattis & Monis pasta ad that sees an elderly Italian woman put into a cupboard after preparing a tasty Italian meal, with a voice-over saying "You don't have to keep an Italian to cook Italian". The ad was originally banned for being insensitive to the issue of abuse of the elderly.

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