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WhatsApp support is getting more expensive, but not for everyone
Wilene van Greunen
Jobs
- Senior Graphic Designer Sandton
- Digital and Print Advertising Sales Executive Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Site Development Team Leader Sandton
- Creative Director: Digital Production Cape Town
- Junior Copywriter Cape Town
- Group Head Cape Town
- Advertising Sales Executive Durban
Battle of the RTD Beverages
While most ready-to-drink (RTD) beverages are supported by a dominant female customer base, JWT Cape Town has decided to set the Smirnoff Ice brand apart by embarking upon an intensive TV and below-the-line campaign aimed specifically at youthful males. By entrenching the brand within the local male market, JWT Cape Town hopes to leverage it into market leadership.
