Prima Arc becomes Arc South Africa

Effective 1 June, Prima Arc officially changed its name to Arc, embracing the Arc Worldwide brand.

The name change is part of a process that began in 2013, with Publicis' acquisition of Prima Plus, one of South Africa's first specialist Direct Marketing (DM) and CRM agencies. At the time of the acquisition, a decision was made to introduce the Arc brand into South Africa, by evolving Prima Plus into Prima Arc.