Manuela Dias de Deus on elevating South African creators
Karabo Ledwaba
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Boomtown Port Elizabeth moves into rough diamond area
Boomtown Port Elizabeth has moved into 1 Bridge Street in Baakens Valley, creating a home for the agency and various other tenants. "The investment into the area required a lot of bravery, as the valley has been rather depressed in the past. We are convinced that will change in the near future. It is a beautiful area, very central to anywhere in Nelson Mandela Bay and has the heritage that the rest of the Bay is lacking. It's a diamond that needs a little polishing," says Neil Hart, MD of Boomtown. The agency officially celebrated its move last week with a client/staff party.
