Aces high for billboard campaign

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The new campaign for Ace, currently being flighted in KwaZulu-Natal in Durban, Richards Bay and Pietermaritzburg and in Gauteng in Katlehong, Soweto, Tokoza and Benoni, includes billboards that can't be missed. Carni Wilkens, MD of Posterscope says, "Tiger Brands went for the simple creative, high impact approach with this campaign - large product images on bigger formats go a long way in terms of cementing brand recognition, and reinforcing market leadership." The campaign runs until September 2010.