The Letter Corporation (TLC) has opened its doors in Kazakhstan, following success in the Australian, South African and Middle East markets. Opening in cinema and nightlife venues, Kramer says the basic mechanics of TLC's indoor media offering will remain the same. “We've taken our winning South African formula and tailored it to Kazakhstan demographics and consumer buying behaviours. We extensively researched the opportunity before making the decision to proceed and are thrilled with TLC Kazakhstan's potential.” Already, TLC has secured a two-month campaign with aviation giant Air Arabia.
