Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
Claudelle Naidoo
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Round-the-clock animal channel on DStv
DStv's Animal Planet, dedicated exclusively to the relationship between human beings and animals, is set to go commercial in May 2004 and will be broadcast 24/7 on Channel 67. Oracle Airtime Sales' research to date indicates that the channel enjoys an average rating of 0.5 ARs against DStv Adults. The gender split amongst audiences is 50/50.
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