The youth magazine, HIP2B2, has increased its print run by 150 000 copies to 250 000 copies and the number of schools receiving the publication has multiplied four-fold to 4000 high schools. Only a small percentage of these magazines go to private schools, the bulk go to government schools and, in the majority, to rural areas. It has a readership of over 1 500 000 learners per year between the ages 13 and 16. Noted for its covers, the May issue has a puzzler requiring its flaps to be folded, then spelling out a new cover line. For more information, go to www.hip2b2.com.
