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In brief FMCG South Africa

Pura Soda launches 400ml PET bottle

Pura Soda, a South African soft drink brand, has announced the launch of its 100% recyclable 400ml PET bottle to provide a more convenient on-the-go product for consumers that are seeking a healthier hydration alternative that they can take anywhere. The Pura Soda is available in six flavours: cranberry, seville orange, cucumber and lime, lemon and elderflower, pomegranate and ginger as well as lemon.

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