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In brief Direct Marketing South Africa

Nestlé SA launches Choose Wellness, Choose Nestlé campaign

Nestlé South Africa recently launched their new campaign, Choose Wellness, Choose Nestlé, which aims to empower customers to be more conscientious about their health and wellness. Nestlé is set to unpack and introduce elements of wellness within three core areas - Eat Smarter, Move More, Live Better into the daily lives of South African customers.

Campaign promotions run up until 30 April with interactive and educational activations taking place over selected weekends. The in-store mechanic will also offer customers the chance to win R500,000 worth of groceries from a retailer of their choice when buying any participating Nestlé product.

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