![Source: The South African Reserve Bank.](https://biz-file.com/c/2409/750370-64x64.jpg?5)
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Savings now showing
![Savings now showing](https://biz-file.com/c/0706/7670.jpg)
Pick 'n Pay recently ran a campaign on CineMARK's 35mm and digital cinema advertising reels. In addition to the 40-second ads, the retailer also took advantage of the foyer advertising opportunities offered by CineMARK, advertising on cut outs and rolla banners in Ster-Kinekor cinema foyers at the Greenstone and Eastgate shopping centres. The banners were styled to look like movie advertisements, with the catchphrase “Savings now showing” sparking consumer interest.
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