Edgars revamps Edgars Beauty for a new look

Edgars officially launched its new Edgars Beauty store format on 10 April 2019 at the Room Five in Sandton. The venue was situated just above the newly revamped Edgars Beauty store so that guests were able to experience the new positioning of Edgars Beauty. According to the retailer, the new format was informed by years of data and customer research.