See new Diesel D4D store design and "Enjoy Before Returning" campaign

Diesel hosted an event at Fourways Mall, Johannesburg on 19 September to celebrate the launch of its new D4D concept store and the 'Enjoy Before Returning' campaign. The store is a new retail experience revolved around flexibility. Its design is hyper-dynamic and adjustable, unbound to the structural ramifications and expectations of the location. The Enjoy Before Returning campaign is a playful, nonconformist stance on the controversial topic of Wardrobing, which is defined as the practice of purchasing an item, using it, and then returning it to the store for a refund.