East Coast Radio's Toy Story with Game Corporate Day mobilised residents and businesses from across KwaZulu-Natal, to raise funds for the province's ill and disadvantaged children. More than R1.2 million was pledged during the Corporate Day challenge on 20 November 2015.
East Coast Radio was joined by a host of music and sporting celebrities who helped man the pledge lines during the marathon 6am to 6pm live broadcast at the Pavilion Shopping Centre.
East Coast Radio is KwaZulu-Natal's number one; for hit music, for inspiring content, for updated information and for making memories. East Coast Radio is a brand as energetic and vibrant as the people from the East Coast of South Africa.