Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
Claudelle Naidoo
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See: The International Public Art Festival 2022
World-renowned street artists from all over the world came to Cape Town for the 2022 International Public Arts Festival (IPAF) which took place from 23-27 February. The profound topic of 'humanity' ran across the artworks, commenting on social connectedness and togetherness.
The event provides an opportunity to promote Cape Town's artistic reputation and amazing creative talent. Additionally, guided and self-guided tours of the murals are conducted to pay tour guides, boost tourist traffic, and boost the tourism economy.
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