Thule has always been 'destination' oriented, focusing on vehicle accessories such as roof racks, and carriers for road sports (bicycles) and water sports (kayaks and canoes). However, as the brand has evolved, this has expanded to backpacks for laptops, travel duffel bags and technical hiking packs. The new Active with Kids range has a different emphasis: everything from sports strollers to child bike seats, child carrier backpacks and more, so that parents can bring their kids along, as they explore the great outdoors.