Great future for Private Label Brands. True or False?
What are the future of manufacturer brands compared to private label brands, specifically in SA and how will it influence people involved in the communication industry eg. brand, sales, marketing, advertising managers. 30 May 2005
Freedom to Laugh it Off?
Does the Constitutional Court's ruling in favour of Laugh it Off strike a blow for freedom of speech or does it erode a company's intellectual property rights? 29 May 2005
Scrapping ''Happy Hour'' promotions in pubs
The British Beer and Pub Association and their 32 000 members are introducing a ban on "Happy Hour" two-for-the-price-of-one promotions in a bid to curb binge drinking. Should South Africa take a leaf out of their book? 25 May 2005
To spell or not spell?
Do we as an industry think it's ok to submit copy rife with shocking spelling to the media and public forums? 24 May 2005
Radio Ga Ga revisited...
Have South African radio stations changed for the better? 23 May 2005
Marketing for a small manufacturing company
I have a small manufacturing company that is struggling with marketing. 22 May 2005
TV channels losing viewers through advertising
The one thing that gets me changing channels is an untimely ad break. 17 May 2005
Student Advertising
The student market is a huge source of revenue yet to get companies to advertise to them is often difficult. Any reason? 16 May 2005
What marketing mix is best for me?
I'm a business owner and have a feeling our marketing can be much more effective if I transfer some of my media spend to something else, but what? The options are overwhelming: 12 May 2005
Where did you get my number?
Where are the companies getting cell numbers from to send sms ads? 10 May 2005
Transformation or BEE point scoring?
The overall objective of transformation and economic empowerment is being overlooked in the hype of BEE point scoring. 9 May 2005
South Africa's total lack of marketing
Now living overseas, I am browsing daily through several newspapers. Absolutely nothing is being printed about South Africa, suggesting that SA Tourism are not doing their job. 8 May 2005
Bleak future for PR graduates
Black PR graduates find it hard to find jobs because they don't have their own cars. 5 May 2005
The awarding of radio licences
The Independent Communications Authority of SA (Icasa) wants to double the number of available commercial radio licences within the next couple of years. How can we be assured that these licences will be awarded fairly? 4 May 2005
Greedy Cape Town business owners
Greedy Cape Town business owners should be named and shamed for killing the Golden Goose. 3 May 2005
Money begets money
I am by no means a newcomer to the television industry, having spent a good six years of my life working for a successful production house, but like most people I realised that the time to 'go it alone' had come and I'm giving it my best shot. The thing that confounds me the most tho', is the submission process. 2 May 2005
The Loeries
Now that the immediate shock of the new Loeries Awards 2005 venue being announced as Margate is over, is anyone actually going to make the best of it and go and have a fabulous time? 28 Apr 2005
CSEP
Does anyone know how one becomes a Certified Special Events Professional through ISES if you DON'T live in JHB? 27 Apr 2005
Professional versus community
What are the main differences between a professional event and a community event? 25 Apr 2005
Golf GTI Commercial
I think it's fantastic but there seems to be a definite divide between those that love it and those that don't. The commercial in question is the one where the guy is 'driving' a drum set and in the reflection of a building we see the new GTi. 22 Apr 2005
The Loeries in Margate
What do you think of The Loeries Committee choosing Margate as the venue for The Loerie Awards, 15-16 October 2005? 19 Apr 2005
Are SA's top creative shops 'borrowing' ideas?
It would appear that some of SA's leading creative teams are 'recreating' European ideas that have already received acclaim for different brands. 18 Apr 2005
Local radio stations in trouble?
On SAFM last Sunday, Jeremy Maggs was discussing with two gentlemen from the SABC a new concept by the state broadcaster. What was said (in a nutshell) is that SABC will be using a new method where broadcasting splits at a certain time. Confused? Please bear with me. 13 Apr 2005
Dodgy celebrities
Paris Hilton, the internet sex chick on the front cover of Seventeen? 11 Apr 2005
Don't go behind your agency's back OR ELSE!!!
You have a great opportunity for a client to advertise, you sell it to the agency BUT does your agency really sell it to the client? 11 Apr 2005
Unreliable Printers
Is it the norm???Why is it that printers promise you the moon and stars, yet never seem to deliver the quality you were assured from their "mission statement" behind the receptionist's desk or on the deadline you were assured will be met!? 7 Apr 2005
Incentive based compensation models
When marketing is effective, turnover should increase, and we would like to reward our Marketing Manager based on this. Does anyone have any suggestions on the best way to structure these kind of packages? 6 Apr 2005
Losing faith in the ASA
The ASA has a very important role to play - what happens when both consumers and advertisers lose faith in it? 31 Mar 2005
What is it with the terrible ads on YFM?
I'm an avid listener of YFM and the standard of their ads keeps dropping, what's going on? 31 Mar 2005
Is customer service dead and buried in SA?
Was it ever even there and when one complains to a call centre, are one's complaints ever relayed to the MD or someone in authority because I'm gatvol of shouting for service?! 30 Mar 2005
