It's time media owners and agencies owned up. Somebody is being screwed. And at the end of the day it's the client.
Can any client honestly say that they get 100% value for 100% of the money they spend? And who benefits from it? In an industry worth more than R10 billion per year, a 1% error rate translates into R100 million being squandered by clients. Where are the REAL checks and balances?