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Marketing & Media Forums Southern Africa

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    REDD's -- the ''crisp will get u'' thing is losing taste

    Is repetition really good advertising? I think that the advert has been on air for the whole of 2004, with no breaks (or were they too short).

    The fact that they had a series of ads with a similar message was great and entertaining, but I've now developed this feeling of irritation, annoyance and even anger (such a waste of good ad) when it is aired.

    Is repetition really good advertising???

    Let's do Biz