Side-stepping the bull
I bought a large bag of Fritos(R) chips last night and this is what the back of the packet said:
Thank you, Fritos, for taking a fresh promotional approach. I suspect they did their homework and understand that today's savvy youth market can spot bullshit a mile off and resents being spoken down to. Okay, the bit about the 'crunch' could maybe be seen as a slight capitulation to marketing spin, but well done, all the same!
