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Sbu with a winning formula??!
Having heard so much bad PR and response about sbus breakfast show, i took it upon myself to set aside a week of listening to his show. Notably so, that down-bashing of his show comes from so-called radio-know-hows!
Before commenting about his show im sur it is worth noting that he has single-handedly brought 89000 listeners in his 3 months of being on air. u might wanna confirm on http://www.saarf.co.za for that fact....
From my opinion , the guy is still going to rope in more numbers over time. Why?
# HE HAS FOUND THE UNTAPPED TOWNSHIP MARKET AND THE CONSCIOUS-WANNABE AUDIENCE
# HE INCOPORATES A LOT OF MOTIVATIONAL TALK ON HIS SHOW AND COUMAFLAGES BEHIND THE CONCEPT OF BEING PRO-YOUTH
# HIS JOKES ARE ALWAYS SOME WHAT BELOW THE BELT AND VERY DIRECT ( says something like it is )
# HAS WELL ALIGNED FEATURES FOR DIFFERENT MARKETS IN A BUNDLE ( JQ`S opinion corner for the informed and older, PAPI`S slot for the teens, LADIES` TRIPLE PLAY AFTER 7 for the ladies, AFTA8 DEBATE for the conscious and upper end of his audience that does not settle for crap talk and skimpy jokes of his, THE DAILY SKITS that he makes onwhich he always tickles your funny bone, and DANDARATIONS which gains him loyal listeners who want to follow this play)
# HIS SHOW IS ALWAYS UNPREDICTABLE AND UNCENSORED
All of the above make for a killer show .....
Most of your guys where also talking about money?! ad-speng on his show has sky-rocketed, meaning he is pumping money for the station big time. most of you might bash sbu, but his roots are being anchored more in terms of the youth market and the townships. the LSM 4 - 8 is not necessarily bad as advertisers also spend on it but sbu as a brand and his show manages to tap beyond that gap. He has an insightful producer , ex-702 producer, and a huge entourage that understands him and thus making a killer show.........
the nxt starz of mzansi award for bst radio show is once more going to the number one knxman..
WHATS UR VERDICT ?
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