Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
Claudelle Naidoo
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Radio loyalty
Are there still any loyal listeners?
Guys, do u think that there are still any people who stick to one radio station for more than 30 min without changing to another show on another station? The way I see it advertisers and radio station should take note of that, there was an article on this site about 2 weeks ago which was talking about the same issue.Gone are those whereby I used to listen to Fresh & Thato at Y from 06:45 in the morning til I got to work without changing the dial.
Forum created by Shaobza
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