Ad agencies need to rethink the knid of ads they put on TV and the time their ads are flighted.
The Red Bull ad with the dogs is a classic example. The ad doesn't blatanly say sex but it is embarassing in a household with children to have to explain to them why the male dog's tail suddenly gets erect when he sees the female dog.
It is not embarassing because we don't talk to cildren about sex but because the ad makes sex appealing to young children. Children are impressionable and we should be careful how we communicate sex to them.
What makes matters worse is the fact that these ads are flighted during prime-time.
