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Advertising Forums South Africa

It's so good to be a man

Is nobody else bothered by the sexism in the Windhoek Lager ad? I have always preferred Windhoek, but as a woman find the exclusion of women offensive in their latest campaign, I no longer support the brand, which is sad, it is great beer.

The ad is driven by music, "it's so good to be a man", and features a series of vignettes featuring men doing guy things, like visiting a tailor, having a group piss on the side of the road, etc.

Let's do Biz