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New Santam SOS campaign
Does the weirdness of Santam's current campaign work for you?
Santam is flighting a new television campaign showing disasters befalling various individuals who then respond by beeping out the familiar SOS signal.
It is an odd campaign and I assume it's meant to be funny - but somehow it falls short. These are not ads that I really enjoy watching. I'm not entirely sure why.
![](/res/img/s.gif)